technologies man at the computer

E-SMART sponsors ATA Thought Leadership Series webinar: DRIVING SAFETY TECHNOLOGY – Commercial Vehicle Speeding & Low Bridge Hit Prevention

technologies man at the computer

The importance of having alert and engaged drivers is indisputable as drivers are essential to the success of any fleet. However, at times they may find themselves requiring assistance when navigating factors such as vehicle size, varying speed limits, environmental conditions or even fatigue. With the aid of technology, the industry can ensure that roads remain safe by equipping drivers to properly mitigate these safety hindrances. Many technologies currently exist to assist a driver with respect to field of view, braking, and even steering functions, but few technologies can actively control a vehicle’s speed limit and alert the driver of approaching low clearance barriers.                                                                                                                                        

ATA presents the first webinar of ATA’s Thought Leadership Series, “DRIVING SAFETY TECHNOLOGY – Commercial Vehicle Speeding & Low Bridge Hit Prevention,” in assembling transportation stakeholders to provide a concentrated look at these issues, the solutions available, and the role government is currently playing in influencing research and policy development. Attendees will gain a thorough understanding of:

  • How managing speed and a vehicle’s heading can safely be achieved through available intelligent technologies;
  • The impact this technology has on both accident occurrence and severity; and
  • How other countries have mandated applicable technologies for their safety goals.   

About the Panelists:

George Bassily, Vice President of Strategy, E-SMART

George Bassily is the Vice-President of Strategy at E-SMART and provides direction to the executive committee and board of directors in strategic planning. Since joining E-SMART, he has worked on the development of the Advanced Driver Assistance Systems from conception to commercial launch and spearheaded partnerships across telematics providers. George has used his in-depth industry knowledge and extended customers relationships to drive product innovations and integration of custom solutions for fleets including Coca Cola, Western Express and Covenant amongst others. He is a member of the Future Truck and Trailer committee with TMC, and specializes in optimizing fuel consumption, road safety and connected devices in the transportation industry. He received an Engineering degree from Concordia University, and is actively pursuing an Executive MBA at McGill University.

Kendra Hems, President, Trucking Association of New York

Kendra Hems has been serving as President of the Trucking Association of New York since 2008. Ms. Hems served as National Chair of the Trucking Association Executive Council in 2017 and previously served as a Regional Chair of the Council in 2012. She served as a member of the American Transportation Research Institute’s Advisory Committee from 2011-2013, and from 2004-2007 served as President of the board of the North American Pre-Clearance System (NORPASS), a partnership of state and provincial agencies and trucking industry representatives who work together to promote commercial vehicle safety, efficiency and effectiveness throughout North America.

In November of 2010, Ms. Hems was named to Governor Andrew Cuomo’s transition team on transportation and infrastructure. In 2012, she was added to Governor Cuomo’s Chairman’s Committee to help identify ways to reduce burdens on New York business. In May of 2020, Ms. Hems was appointed to New York City Mayor Bill de Blasio’s Surface Transportation Council to advise on transportation issues related to COVID-19.

Ms. Hems was recognized by her peers in 2014 with the Trucking Association Executive Council Leadership Award. In 2018 she was recognized by City & State with a Rebuilding New York Award for her work to improve efficient freight delivery in New York City. The Truck Renting and Leasing Association presented Ms. Hems with their State Trucking Award in 2019. Ms. Hems also received the Responsible 100 Award from City & State in 2019, which shines a light on an elite group of leaders who are setting new standards of excellence, dedication and leadership in improving their communities and making transformative change.

Demel Gaillard, Safety Coordinator for Freight Mobility, Transportation Planning & Management, New York City Department of Transportation

Demel Gaillard, serves as the Safety Coordinator for the Freight Mobility unit within the New York City Department of Transportation (NYCDOT). Demel has over 13 years of professional experience within the transportation industry, most of which has been focused on community outreach and stakeholder engagement. He has been involved in coordinating and overseeing a number of initiatives associated with New York City’s Vision Zero public safety initiative, helping to improve and enhance the safe travel for residents citywide. Within his role at NYCDOT, Demel leads the agency’s Truck’s Eye View safety outreach program which educates vulnerable roadway users about the dangers of the large, obstructed views located around trucks and other large vehicles. Under his leadership the program has expanded, reaching communities citywide, while educating nearly 10,000 residents since 2016. Demel also leads the Interagency Bridge Strike Reduction Task Force, a regional working group of tri-state transportation authorities and jurisdictions, tasked with the mitigation of bridge strikes citywide and in neighboring regions. The task force’s focus is to create key educational, safety, and enforcement initiatives and programs focused on reducing regional issues regarding negative truck impacts to elevated infrastructure. Demel’s educational background is in Economics, where he received his Bachelor’s degree from Baruch College in New York City.

Michael Lasko, Manager of Safety and Quality, Boyle Transportation

Michael Lasko has been working in transportation for over 19 years. He began his career as a professional driver before moving into operations and safety management. Michael joined Boyle Transportation as the Manager of Safety and Quality in August of 2015. Michael led Boyle’s safety program to national recognition in 2017 by winning the Truckload Carriers Association’s Fleet Safety Grand Prize. In 2018 Michael was the winner of the Heavy Duty Trucking Magazine Safety and Compliance Award. In 2020, Boyle Transportation won “Best Fleet Overall” in the 2020 Best Fleet to Drive For contest. He graduated Summa Cum Laude from Bristol College and also attended Bryant University

Dan Horvath, Vice President of Safety Policy, American Trucking Associations

Dan Horvath is the Vice President of Safety Policy at the American Trucking Associations. Dan came to ATA in March of 2018 as Director of Safety Policy after more than five years as Director of Compliance and Safety at TransForce Inc. Prior to that role, Dan was a Federal Motor Carrier Safety Administration auditor, examining new commercial carriers for regulatory compliance. Before his time at FMCSA, Dan spent several years in the operations and safety department at Mlaker [MA-LACK-ER] Transportation Inc., a Pennsylvania-based motor coach and student transportation company. In September 2018, Dan was promoted to ATA’s Vice President of Safety Policy. In this role, he represents ATA and its safety agenda before federal and state government regulators and various non-governmental organization. Dan oversees the association’s Safety Policy and Hazardous Materials committees which formulate the official safety policy agenda on behalf of ATA’s broader membership. Dan, a proud CDL holder, is a 2017 graduate of the LEAD ATA program, a board member of the Professional Truck Driver Institute, a long-time volunteer at the National Truck Driving Championships, and serves on multiple committees with the Commercial Vehicle Safety Alliance.


E-SMART is a technology company located in Indianapolis and operating across North America. The E-SMART mission is to bring Intelligent Speed Adaptation (ISA) software to transportation. Through active speed management, the E-SMART system significantly improves both fleet safety and operational efficiency by offering fleets the capacity to mitigate speeding, reduce accident occurrence and optimize fuel consumption. As an industry leader in the innovation and adoption of road safety technology, E-SMART is helping fleets across the board set new safety standards with its innovative Advanced Driver Assistance System (ADAS).

mat n seth

Interview: Improving ROAD SAFETY

Improving ROAD SAFETY by better managing vehicle speed has never been so important!

Tune in below to E36 (22:10) of RoadSigns Podcast :”How can Fleets get a better handle on Speeding?” hosted by Seth Clevenger from Transport Topics to listen to E-SMART President & CEO Mathieu Boivin discuss how E-SMART active speed management technology significantly improves fleet safety and efficiency.

Listen here

Or read the full interview transcript below:

Seth Clevenger: We’re here in Atlanta at the TMC 2020 annual meeting. And I’m pleased to welcome Mathieu Boivin, CEO of Transtex and E-Smart. Back to RoadSigns. Thanks for joining us.

Mathieu Boivin: Thanks for having me.

Seth Clevenger: So when we spoke on this podcast a year ago, we discussed the latest advances in trailer aerodynamics, but this time to talk about a very different topic, and that’s driver safety.

One very important factor in safely operating a vehicle of any kind is speed. And, you know, lots of fleets, of course, use speed governors to cap the maximum speed of their trucks. But of course, the appropriate speed varies based on the location and the posted speed limit. And E-Smart has an interesting approach to this. You know, your system provides intelligent speed adaptation by using GPS to actively manage the maximum speed based on the truck’s location. So just tell us a little bit more about how that works and why you think it’s important to go beyond the basic speed, and have a more adaptive, intelligent approach to speed management.

Mathieu Boivin: So we’re very proud of the success of E-Smart, so hard works. Using GPS technology will limit the speed of the truck per speed zone. So compared to basic governors where you only limit the truck at the top speed, 60, 65 or 70, E-Smart allows the vehicle not to exceed lower speed limits. So it’s an active speed limiter. We do this at all speed zones. So a new also limit the speed in a risk area and danger zone.

Seth Clevenger: Let’s say just how much of a difference can speed management make for overall fleet safety? You know, in terms of preventing the frequency and severity of crashes, know, of course, we think about speeding tickets. But how much of a difference does this really make in practice for safety?

Mathieu Boivin: So there’s multiple studies that clearly say that actively manage and the speed increase, increase the safety. So, you know, according to DOT, 30% of all accidents are speed related and 70% of the fatal crash accidents happens on non-interstates, highway or roads. So managing the speed at lower speed makes a big difference. You know, the stats in mind, we design a solution on being active rather than being passive. And what’s makes all the difference in, let’s say, the performance of improving the safety record of the fleet.

Seth Clevenger: Sure. And your speed is also an important factor in fuel efficiency. So do you have fully customers that are using the product not only to improve safety, but also to reduce fuel consumption?

Mathieu Boivin: Yes. Even if your focus is on safety, we do have a feature called Low Base Power Management. That feature allows fleet to save fuel. We reduce the power of the truck depending on the load it’s carrying. We have a sensor on the fifth wheel of the truck. This enables the truck to save fuel when they have less load.

Seth Clevenger: Another hot topic in the transportation industry is insurance costs. I mean, insurance for motor carriers has been on the rise. How much potential do you see for this type of technology to help fleets lower the premiums?

Mathieu Boivin: Absolutely. We’ve been contacted by some insurance company to for them to see if our data set is good enough for them to see if there is an evolution or improvement in the safety record of a fleet. So we are in the process. Definitely this will result in lower premium for fleets.

Seth Clevenger: And of course, if you’re going to deploy onboard technology, it is important for the drivers to accept it. So how do drivers react to technology like this that limits their top speed? And, you know, what can fleets do to make that case to their drivers? This helps them be safer, prevents crashes and is something that they should be supportive of.

Mathieu Boivin: Yeah, it’s very important and it’s a priority for Transtex to have the onboarding of the driver. Driver is very important. You don’t want a driver that is against that technology. So a lot of fleets have you know, we do training and have trade in reality, a little bit of more leeway on high speed for more control and lower speed. And driver looks very happy about this. They can, you know, attain a long distance, get better time on long distance while being safer on lower speed limits.

Seth Clevenger: Let’s also talk about some of the newer features you’re adding to E-Smart you know, you’re looking at things like weather and traffic conditions, construction zone, school zones, mapping of high risk speeding zones. Just tell us a little bit more about how that’s going to evolve.

Mathieu Boivin: E-Smart is always innovating and working with our customer. We come with the base platform technology and then customer asking us for features which answer better their needs. Some of them want alerts on a truck stop on the highway, a very specific geofencing for improving their safety. As you know, we limit speed differently, cheaper states in the States and the U.S. So this is all feature that we usually worked on with our customers. What’s coming now is we’re working with yields telematics so that we have a driver identification, when the driver logs on the ELD so we can now push to the truck per driver configurations. Also, we send voice message to the driver. If there’s no dangerous incidents or so that we need to connect with a driver, we can communicate with the ELD and send voice commands.

Seth Clevenger: OK. And, you know, we’ve also added low-bridge collision prevention to the platform. And of course, nobody wants to be the next driver to wind up on a viral YouTube video or something on Twitter that shows a truck striking a low overpass. So tell us how that low-bridge collision prevention feature works.

Mathieu Boivin: So low-bridge collision prevention is a feature that is active in a lot of our fleet. There’s about 4,000 low bridges in the northeast of the USA and trucks hit them often. So what we do is 750 feet before hitting the bridge. We will reduce the speed of the truck to 1 mph so we never apply brakes. But the truck will close down 1 mph hour and an alert will inform the fleet manager that one of his trucks is in the alert position. So the manager will remotely reactivate the truck to get it out of that difficult position.

Seth Clevenger: Yeah, and they can certainly, you know, save a, you know, a big, costly accident and obviously some bad press and bad attention on the company.

Mathieu Boivin: There’s a big, big ROI on that.

Seth Clevenger: And, you know, E-Smart as an aftermarket product. But I also want to ask you if you’re interested in partnering with truck OEMs, truck manufacturers to potentially have this technology installed at the factory level?

Mathieu Boivin: Absolutely. We want to make it the integrations synchronize. So any partnership that can help customer to achieve that, we’re all for this. So we believe that it will help the OEM to just work together with them, to have eventually factory install.

Seth Clevenger: And what do you think the future holds for intelligent speed management? I mean, do you see the industry moving away from, you know, what we have today with your basic speed governors and moving more and more toward this more dynamic adaptive speed management speed control in the future?

Mathieu Boivin: As we know, autonomous vehicles are coming later than we thought. So that creates a big space where ADAS will have a lot of opportunity. E-Smart is one of them. That definitely will be, I believe, a big one coming. So I believe in the next few years, most of the fleet will have to rely on ASM for their fleet. So we’re very positive on that.

Seth Clevenger: Got it. Well, hey, this has been a great conversation, but I think we’ve reached a good stopping point. Thanks again for joining us, Mathieu.

Mathieu Boivin: Thanks.

Seth Clevenger: Let’s take a moment to revisit our original question. How can fleet managers utilize technology to get a better handle on vehicle speed and improve the safety culture of their companies? As we’ve heard from our guests, speeding is a major factor in the frequency and severity of crashes. So fleets can’t afford to ignore it and to manage vehicle speed. You have to measure it. Speed monitoring can help fleet managers track the safety performance of their drivers and provide additional coaching to the ones who need it most before it’s too late. This information can also enable recognition and performance based bonuses to reward your safest drivers, while at the same time helping them mitigate rising insurance costs. Meanwhile, adaptive speed management provides a way for fleets to take an even more hands on approach by actively limiting vehicle speed based on geography and the posted speed limit at the end of the day. The foundation of a fleet safety culture is built on training company policies and making it clear to drivers and dispatchers that safety is always the No. 1 priority. But speed management technology is a key tool that fleets can use to reinforce that culture and take safety performance to the next level.

If you’ve enjoyed this episode of RoadSigns, please let others know, and review us on Apple podcasts and Spotify. If my questions have sparked questions of your own, share them with me and the RoadSigns team. You can email us at [email protected] We read them and respond daily. And of course, we’ll be back in two weeks with a fresh episode of RoadSigns.

Until then, I’m Seth Clevenger. Thank you for listening.


COCA-COLA Supplier of the Year

E-SMART wins the 2019 Supplier of the Year Award for Sustainability from Coke Canada Bottling


Montreal, CANADA – August 2020

It is with great honor that E-SMART accepted the Sustainability Award at the Coke Canada Bottling 2019 Supplier of the Year Awards held virtually this past June 2020. The category acknowledges supplier partnerships based on key performance indicators in areas such as Environmental Sustainability, Innovation and Cost Savings.

Coca-Cola Canada Bottling Limited is the bottler and distributor of Coca-Cola products across Canada, with operations in every province.

E-SMART and Coke Canada Bottling began their partnership in late 2018 with the goal of innovating current operations. The first E-SMART pilot was launched shortly after in February 2019. Baseline fuel savings were recorded on the test units, prompting Coke Canada Bottling to subsequently equip a portion of their Canada-wide fleet with the E-SMART system.

E-SMART and Coca-Cola Canada Bottling Limited remain committed to working together towards reducing fuel consumption and carbon footprint.


E-SMART is a Montreal-based technology company. The E-SMART mission is to bring Intelligent Speed Adaptation software to transportation. E-SMART is positioned as an industry leader in the innovation and adoption of road safety technology, equipping fleets across North America.

Through active speed management, the E-SMART system significantly improves fleet safety and operational efficiency. E-SMART reduces accident occurrence, optimizes fuel consumption, and reduces carbon footprint accordingly.


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E-SMART x Coca-Cola- Supplier of the Year Award